RAC and Junction extend car insurance partnership

RAC and affinity specialist Junction have renewed their car insurance partnership and signed a new five-year deal.

The two firms teamed up in 2008, when Junction worked with the breakdown cover company to design and develop all of its private motor insurance products and manage its customer interactions, which in turn triggered a boost in growth.

Following the takeover of the RAC by the Carlyle Group in September 2011, the next stage of the joint venture will see Junction and the RAC use their existing platform to maximise insurer relationships and launch new technology-focussed initiatives.

Kerry Michael, commercial director of the RAC, said the organisation is delighted to extend its partnership with the country’s leading car insurance affinity provider.

She added: “The new agreement will enable us to build on the existing solid foundations and to develop market leading propositions that consolidate the RAC’s position as the motorist’s champion.”

Moving forward, the RAC and Junction are looking to begin rewarding their most loyal customers and use data to drive more competitive rates.

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