Medical insurance specialist HSA has reaffirmed its commitment to helping the sick and disadvantaged by giving a six-figure sum to a good cause.
Thanks to a £100,000 donation from the health insurance company, the Alzheimer’s Society has been able to employ a new part-time adviser on its dementia helpline and cope with the rising number of enquiries from sufferers.
The organisation recorded a total of 24,600 people getting in contact during the course of 2006, which represented a 17 per cent year-on-year rise.
And the donation has helped it cope with this growing demand, according to Neil Hunt, chief executive of the Alzheimer’s Society.
“HSA’s support has helped us meet this demand and support our many callers, including carers, family members, people with dementia and care home assistants,” he said.
Meanwhile, Nick Bravery, customer service operations director at the medical insurance organisation, acknowledged: “We’re so proud to be able to lend our support.”
Earlier this week, plans were unveiled for a new HSA advertising drive.
The TV campaign, built around five separate mini-adverts, is the first to be launched by the health insurance company since 2004.
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