New online travel insurance brand launched by Media Ingenuity Group

Tue, 15 Mar 2011

Media Ingenuity has unveiled a new online travel insurance brand called Fluid.

According to the new company, the offering aims to give its customers greater speed, ease and value. Media Ingenuity claim that it's possible to obtain a quote for Fluid travel insurance in only 15 seconds. Fluid uses technology which means the entire process can be conducted online, including medical screening and the processing and printing of policy documents.

Commenting on the launch, Adam Quint, Managing Director, said: "Fluid uses no call centres and doesn't run any expensive television campaigns. That means we can pass those savings on to our customers. In this way, we can offer cost-effective cover with more than just the basics as standard. Together with a super-streamlined online journey, we think this makes Fluid a fantastic proposition".

Media Ingenuity also owns TotallyMoney.com and a range of its own financial products marketed under the Bad Credit Loans and Granite brands.
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