RIAS launches new website

Wed, 16 Sep 2009

To assist the RIAS with its Better With Age television campaign, the insurer has redesigned its website.

Leigh Calton, head of brand at the over 50s insurance specialist, indicated that there has been an increase in the number of senior web surfers and the new site came about as a response to this. She said: "As part of our brand journey and development we have designed our website to enhance our customer experience, and to complement our Brand Response TV Advertising campaign."

As part of the redesign, there is a new customer registration where a customer will be reminded of when their insurance policy is due for renewal and a navigation bar so that they can explore the product range more easily.

According to recent research conducted by the company, each person over the age of 50 years in the UK made a positive fiscal impact of £313 last year, which it compared to the stereotype of the age group which had become a drain on the country's resources.
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