Creative re-brand for motorbike insurance provider

Thu, 07 May 2009

The motorbike insurance provider Bennetts is being re-branded using a new creative campaign as part of the launch.

The company wants to reinforce its appeal to a cross-section of bikers with its new ‘Whatever You Ride' advert, which will be reflecting the diverse nature of the British biking community.

To reach motorbike riders who ride motorbikes of all shapes and sizes, each advert features a comparison between two very different types of biker to show that whatever the bike is, Bennetts.co.uk will provide cheaper bike insurance . The first adverts in the series include ‘From Hells Angels to Daddy's Angels' and ‘From Naked to Fully Dressed'.

Paul Galligan, Director at Bennetts said: "We went through a complete creative review earlier this year to ensure Bennetts maintains its number one position in the bike insurance market, delivering cut-through in an increasingly competitive market. At a time when people across the UK are watching every penny, we at Bennetts are going that extra mile to ensure bikers get the best insurance deals ."
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