Appointment of champion for the elderly welcomed by Insurance industry

Fri, 14 Nov 2008

The recent appointment by the government of Dame Joan Bakewell as the official representative of older people could be of benefit to those looking for cheaper insurance .

Dame Joan, who first rose to prominence as one of the first female BBC journalists, now has an official mandate to remark on affairs that affect old people, of which one of the most important is the cost of insurance . The appointment has been welcomed by insurance industry insiders and it is hoped that it will help promote greater understanding of the concerns that face senior citizens in Britain.

RIAS, which specialises in providing insurance for over-50s, praised the government's move and suggested that insurance providers could also benefit from Dame Joan as she helps promote healthy living among older people.

A spokesperson for the broker said: "Any move that promotes a better understanding of the UK's mature population, reducing discrimination against them and promoting the benefits of an active and healthy lifestyle, must be a good thing."
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