Equity Insurance launches insureblue for men

Fri, 27 Jun 2008

After the success of insurepink, the Equity Insurance Group is launching personal lines products which are aimed at men who are diagnosed with prostate and testicular cancers .

Equity created insurepink to provide a travel insurance policy for women with breast cancer and now by introducing insureblue, the insurer hopes to allow the 37,000 men diagnosed every year to acquire competitive travel cover .

Equity says it will donate £1 to the Everyman campaign for every travel policy sold and in addition, £10 for every motor, home and motorcycle policy purchased. The money raised will help towards funding research into the causes and curative treatments of prostate and testicular cancers .

The insureblue personal lines product development scheme marks a new phase in insurance cover for many people who have cancer and want to travel. It is hoped that in the future, cover will be available for a whole range of other pre-existing medical conditions.
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